When doing a new website design for your company or launching a brand new website, every owner wants to be found for the best phrases on Google. Most small business owners think it is a simple task, but it really comes down to strategy, understanding your clients, and thinking like Google. Good SEO (search engine optimization) requires thought and also should be within all of the page content. Long gone is the day when you could just stuff in some keywords to your site and then be found for them without any real relevancy. Here are three ways to “think like Google” for website ranking:

1. Research Keyword Phrases Based on Customer Questions.

Many owners want to simply put content online without giving it a lot of thought. However, first you have to really think about what your client would type in to potentially find you…and make sure those phrases are not too broad so your possibility of ranking high is unrealistic.

The better grasp you have on your unique audience and your specialized benefits, the better you have at discovering the keyword phrases that are right for your size of company and website.

contentcontext2. Make Sure Your Content Reflects Those Unique Keyword Phrases.

Each page on your website has a central theme. Is that theme consistent with the keyword phrase you are trying to go after on that page? Does it contain the answer to a question that a customer may have typed into Google? Google wants to deliver answers to its customers through its search results. Is that phrase relevant and found above the fold within your H1 tag and body content? Or is it buried or not found at all? You should try and optimize 1 to 2 main phrases for each page, not more than that. Content drives the phrase…not always the other way around. If you can’t fit it into the page, then it is not the right phrase to use.

3. Does your Site Layout Hinder or Help SEO?

Certain web designs and search engine can conflict. If your page is loaded with photos and there is no text above the fold, then that could hurt your search engine results for that page. If you have removed the H1 tag, that can also affect you or if your H1 tag is “creative” but not relevant to the search phrases you want to be found for, then that is an issue. A great looking website may not have much value if you are not being found by potential customers.

Here is another article from a speaker at the SMX Panel on what Google wants…


Your Digital Shepherd includes search engine optimization (SEO) as part of every website project. For a quote, please contact us at marcy@mtechbd.com.