marketing stats for small businessesSo how are companies and people using mobile and social media today?  Thanks to Hubspot, here are a few marketing stats on current social media and digital marketing usability for businesses:

1.  57/78% –  THE MORE POSTS PER DAY, THE LESS ENGAGEMENT – WHEN A BRAND POSTS TWICE A DAY, THOSE POSTS ONLY RECEIVE 57% OF THE LIKES AND 78% OF THE COMMENTS PER POST. – Source: TRACK SOCIAL

2.  119% – THE CLICK-THROUGH RATE ON TRIGGERED MESSAGES IS 119% HIGHER THAN “BUSINESS AS USUAL MESSAGES. SourceEPSILON & DMA

3. 80% – EMAIL OPENS ON SMARTPHONES AND TABLETS HAVE INCREASED 80% OVER THE LAST SIX MONTHS. SourceLITMUS

4.  0.5% – IN ANY GIVEN WEEK, LESS THAN 0.5% OF FACEBOOK FANS ENGAGE WITH THE BRAND THEY ARE FANS OF. Source: MARKETING SCIENCE

5. 61% OF EMAILS RECEIVED AT PROFESSIONAL EMAIL ACCOUNTS ARE NON-ESSENTIAL. SourceMIMECAST

6.  20% OF FACEBOOK USERS HAVE PURCHASED SOMETHING BECAUSE OF ADS OR COMMENTS THEY SAW THERE. SourceIpsos

7.  3 BIL – YOUTUBE USERS WATCH MORE THAN 3 BILLION HOURS OF VIDEO PER MONTH. Source: YOUTUBE

8.  91% OF ONLINE ADULTS USE SOCIAL MEDIA REGULARLY. Source: EXPERIAN

9.  38% OF PEOPLE HAVE RECOMMENDED A BRAND THEY “LIKE” OR FOLLOW ON A SOCIAL NETWORK. SourceIPSOS

10.  45% OF US BUSINESSES ARE CONDUCTING SOME FORM OF MOBILE MARKETING, WITH MOBILE WEBSITES (70%), MOBILE APPLICATIONS (55%), AND QR CODES (49%) THE MOST COMMON TACTICS. SourceSTRONGMAIL