Search Engine ranking is listed as the number one source of business leads for small businesses. If a business doesn’t show up in a quick Google search for its key terms, then its potential customers are going to spend their money elsewhere, resulting in a loss of revenue. No matter how good a product or service is, it’s worthless if it’s not easy to find. However, the science behind ranking high in search engines is something that is changing and daunting for most small business owners. With an average annual marketing budget of $2500, most small business owners need to either learn some SEO tactics or partner with a small Internet marketing firm that will work with them on achieving ranking.
Overall, Google ranks based on Relevancy and Authority. Relevancy is related to the content within your site and your website title, description and image alt tags. The number one mistake most small businesses make is optimizing their site for very broad keywords. They have relevancy to phrases that they do not stand a chance ranking high for. So, the first step is making sure you are going after a targeted keyword phrase list that makes sense for your potential customer base. Make sure your website designer/developing understands how to optimize your site effectively for the right keywords.
So, once the site content is relevant to your targeted keyword list, next you need to have some authority. This is through the number of QUALITY inbound links to your site from relevant sites. Quality is more important than quantity.
How many is good? For highly competitive phrases, you should plan long term on getting about 100. But, to start you should shoot for 15-20 from good, independent sources such as:
- Independent blogs that cover topics in your specific category. Consider doing a guest blog. For example, if you sold fishing trips, you could blog on Colorado fishing sites on the state of specific rivers. Most blogs will allow you to put a link back to your website if you guest blog.
- Local organizations that sell similar or other products. For example, if you are a real estate agent, get links from other local property management or construction companies.
- Post your own blog articles on social media. If you have a great piece of quality content, then other blogs/sites may link to yours.
- Create a resource or tool on your website that is unique and that other’s may want to link to. For example, if you sold fishing lures, you might have an interactive example that shows the type of lure for the specific weather condition and water type that would draw people in.
Keep in mind, the number of separate domains that link to you is a more valuable metric to Google than the number of actual links. A link is a vote of confidence, and the more separate sites (instead of individual links) that endorse you, the more credence you’re given in the search engine results.
Think strategic partnerships and think quality content. Remember it does take time, so schedule time in each month to work on this further.
MTECH develops website projects that include quality SEO and also works with clients on long-term SEO strategies. Give us a call at 970-903-3605 for more details.