As a Marketing for Smarties instructor and Internet marketing consultant, I have witnessed a profound shift in marketing over the past 2-3 years. Most small business owners are currently trying to keep their head above water and may not realize these dramatic changes in the way to market. As a result, many are falling behind and a gap is starting to take place.
MTECH is committed to providing the tools and resources to help these small and medium sized business owners jump the knowledge hurtle and actually used these tools to advance in business. As owners start thinking more like publishers and educators and less like advertisers, they will not only realize greater revenue, but they will also learn to divert money away from less productive media channels. As a result, they will become more knowledgeable and profitable.