So, you’ve taken the plunge and set up your Facebook page. Now what? Are you wondering why only 3 people have chosen to “Like” you? Well, just like setting up a web site doesn’t automatically mean you get visitors, having a social media presence requires you to be active to make it work.
The news is all over about a company that goes “viral”. However, what most business owners don’t realize is the consistent content strategy as well as time spent networking digitally with other blogs, sites, pages, groups and tweets that cause an element to go viral.
Here are a few suggestions:
1. Add a “like” box or link to your Facebook page on your web site and blog. If you need help, ask your web developer.
2. Sign up for a personal Facebook profile and suggest your page to your friends.
3. Add “Share This” plug-in or icons to your blog posts. This is typically a plug-in so you only have to install it once.
4. Set up your blog and post fresh content on it on a regular basis. (This is where you should do more than I do here at MTECH). Also, make sure you post links to your articles on your Facebook page and Twitter site.
5. Change your Email signature to include your blog address, Facebook page and other social media company sites.
6. Include your social media links on all of your thank you pages on your web site forms.
7. Add your social media URLs on your business card.
8. YouTube: When adding videos to your web site, embed them with YouTube. That way, your videos can be found via YouTube as well as on your site.
9. Sign up for Google alerts and put in your company name so you will be notified when someone mentions your brand. You can also put in your competitors name so you can see how they are utilizing social media.
10. Spend a little bit of time every week researching industry Facebook groups, commenting on industry blogs, tweeting and staying engaged with your industry and clients.
These are just a few suggestions. Remember, social media is a two-way conversation. You need to post regularly; however, you also need to post other industry articles, comment on other people’s blogs and Facebook pages and invite conversation.