The only true way to evaluate the effectiveness of a marketing channel is to track it. MTECH is all about comparing the ROI of one marketing channel versus another. With the advent of social media, many clients constantly ask me how this helps them increase the bottom line of their business.
Well, Facebook just made that decision a bit easier by now Emailing a weekly report of the visitors, fans and posts to your Facebook page.
By comparing this to other website landing pages driven by marketing advertisements, you can start to see how Facebook compares to the amount of traffic it potentially drives to your site as well as how well it connects to your key audience.
If you don’t have a Facebook Page (not profile) yet, you might be surprised how many of your customers are using this vehicle. So, I encourage you to take a little bit of time, set one up and start playing with it.