In December, Facebook pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Facebook business Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month.

Why? Because Facebook is starting to shift businesses into purchasing ads and promoting posts in order to create more profit.

Many businesses have considered dropping their Facebook strategy altogether, and one Page made a lot of headlines when it actually did. Despite this organic reach drop-off, Facebook appears to be driving more traffic to sites than ever.

Have your Facebook referrals increased over the past several months? Decreased?