In the tourism industry, especially in Colorado, Internet marketing is especially critical. Keeping on top of visitor trends and knowing how your customers connect with you is key. Most tourism related companies have had websites for years. Now many companies are revamping their websites and including mobile websites to make sure they are integrating social, search and web to maximize their marketing effectiveness.
One of MTECH clients, Rainbow Trout Ranch near Antonito Colorado, is always staying ahead of the curve and evaluating new marketing tools. They contacted MTECH in late 2011 to revamp their current website to integrate their blog into their website, take out Java slideshows and substitute them with iphone/ipad compatible slideshows, simplify the navigation, and also give them ability to make changes themselves to their various pages. We worked together and created their new site in WordPress:
In addition, they also wanted a mobile version of their website for quick and easy contact information, directions and the ability for visitors to book their vacation easily via their mobile phones. This mobile site also can be updated by them as well as provides text messaging and QR code capability for print advertising and flyers. MTECH also provides monthly web reports for them on their current traffic which includes ROI on their current marketing, SEO ranking, and tips for them on how to increase traffic and ultimately bookings.