Published in Mediapost.com Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of 2014, 86% of top brands incorporated Instagram into their marketing strategies, which represented a 15% year-over-year increase, according to social media measurement start-up Simply Measured. All told, Instagram now [...]
In December, Facebook pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Facebook business Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month. Why? [...]
When speaking to a number of small business owners across the State of Colorado, I often get asked which social media tool is the most effective. The answer is...that depends. It depends on the type of business and also when you ask the question. What is working today may not be the most effective tool tomorrow. [...]
Whether you are a start up company or an established small business, marketing has been shifting dramatically over the past few years. This presentation covers how marketing has changed, the role of websites has shifted, how search changed and also how to be a thought leader in your industry. Last talk given at the Leading Edge [...]
By the Center for Media Research According to the PEW Research Center, as of May 2013, 72% of online U.S. adults use social networking sites, up from 67% in late 2012, and 8% in 2005. In asking about general usage of social networking sites in this survey, the study found that 18% of online adults are [...]
According to a new study done by University of Massachusetts Dartmouth, Fortune 500 companies are becoming bullish on social media and blogging.These top corporations often lead the way in marketing trends, so watching them and seeing their activities can help even small business owners. In 2013, 171 companies (34%) had corporate blogs showing the largest increase [...]