According to the results of a recent survey conducted by Ascend2, “if you don't appear on page one of the search results, you don't exist.” To assuage this, the C-suite is paying attention to their organization’s organic search rankings, with 57% of marketing and sales professionals saying that quality content creation is one of the most effective [...]
Blogging is often a dreaded term for small business owners. Mostly because they get tripped up about what to write about and finding time to do it. Hubspot has recently launched a new Blog Topic Generator to help. Another issue is finding the time. I often suggest that small business owners start out with blogging once [...]
When doing a new website design for your company or launching a brand new website, every owner wants to be found for the best phrases on Google. Most small business owners think it is a simple task, but it really comes down to strategy, understanding your clients, and thinking like Google. Good SEO (search engine optimization) [...]
Search Engine ranking is listed as the number one source of business leads for small businesses. If a business doesn’t show up in a quick Google search for its key terms, then its potential customers are going to spend their money elsewhere, resulting in a loss of revenue. No matter how good a product or service [...]
Matt Cutts, Google webmaster, was the keynote speaker at the Pubcon Show in Las Vegas in October. In his talk, he highlighted some current search engine optimization news. Here are some of the highlights: The recent Hummingbird update that effects the core of how Google searches is not affecting results and ranking very much. Google is [...]
Google has a new search algorithm...the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and if you have a website and want to be found by Google, you need to learn more about it. The basic way Google searches and ranks websites [...]