Small-business websites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other. When SMBs were asked which marketing methods had been the most effective, company websites—the No. 1 response in 2014—remained the most popular, at 45%. This [...]
At the start of a new year, it is always effective to go back through your last year reports and determine which marketing channels have been driving sales to your business. Unfortunately, many small business owners still do not have tracking mechanisms in place in order to efficiently budget for 2015. Many small business owners think [...]
As an instructor for Marketing for Smarties, I often teach business owners the importance of discovering their unique benefit position. When writing copy for a website, brochure or advertisement, most business owners focus on explaining the features of their product or service. However, they do not understand that people buy on the emotional benefits that your [...]
If you are a small business owner, you may have noticed the overflow of information that has dramatically increased over the last few years. We now have to check Email, texts, phone, and a multitude of social media sites just to stay connected each day! Many owners have simply been overwhelmed and have not jumped into [...]
The offices for Your Digital Shepherd - MTECH - will be closed during the following dates this summer: June 7 - 15th June 19 - 22nd June 28 - July 7th We apologize for any inconvenience this may cause. During the week of June 7 - 15th, we won't have access to Email or phone, so [...]
Part of the joy of owning your own business is the ability to focus on your priorities. One of those major priorities is family, so we will be closing the office for the holiday from December 21 - 29th. We will be back on Monday, December 30th (but closed on January 1st). We have had another [...]