If you are a small business owner, you may have noticed the overflow of information that has dramatically increased over the last few years. We now have to check Email, texts, phone, and a multitude of social media sites just to stay connected each day! Many owners have simply been overwhelmed and have not jumped into [...]
Your Digital Shepherd completed a number of new site projects this Spring. One of my favorites was working with the great folks at Adaptive Sports Association in Durango, Colorado. This worthwhile organization not only provides services, people and equipment that help so many disabled people live life fully, but they also were great to work with [...]
The offices for Your Digital Shepherd - MTECH - will be closed during the following dates this summer: June 7 - 15th June 19 - 22nd June 28 - July 7th We apologize for any inconvenience this may cause. During the week of June 7 - 15th, we won't have access to Email or phone, so [...]
According to the results of a recent survey conducted by Ascend2, “if you don't appear on page one of the search results, you don't exist.” To assuage this, the C-suite is paying attention to their organization’s organic search rankings, with 57% of marketing and sales professionals saying that quality content creation is one of the most effective [...]
In December, Facebook pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Facebook business Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month. Why? [...]
Blogging is often a dreaded term for small business owners. Mostly because they get tripped up about what to write about and finding time to do it. Hubspot has recently launched a new Blog Topic Generator to help. Another issue is finding the time. I often suggest that small business owners start out with blogging once [...]